Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured huge amount of money in profits annually by exploiting a loophole has said it really is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the business’s website still lists several other countries where the product is available. The company, based in Canada, markets Puff Bar as an electronic cigarette which you can use just like a regular cigarette. The only real difference is that whenever you light Puff Bar, it mimics the appearance and feel of a real cigarette. In fact, some consumers have compared the puffing action of the merchandise to that of a cigarette, and smokers around the globe have embraced the new product with both of your hands.
The Puff Bar was launched in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the web site still lists several countries where in fact the product is not available. Among the countries list is the U.S., where the product is specifically targeted at younger consumers. The U.S. isn’t the only country where in fact the Puff Bar cannot currently be purchased. Based on the website, there are no plans to release the product in the U.S., though it remains the goal of the business to make the product available in the U.S.
An organization representative in Canada told Canadian television station CPolitics that there is “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the media that the business was considering bringing the merchandise to the American market, and instead referred all inquiries to the European company’s home country. The representative didn’t mention the loophole that allowed the product to be sold in Europe, or the possibility that the loophole have been discovered before the product was launched in Canada. The U.S. podsmall.com patent office has ordered the trademark to be granted to the two names used to create the e cigarette, which are Smaxx and Vapro. As the Puff Bar is still illegal in the U.S., it may be problematic for manufacturers to ship their products in to the country.
There are some arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that’s too much to be healthy. In addition they fear that children may be enticed to smoke with flavors that interest their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is because of its safety. The merchandise is regulated by Canadian law and must meet standard quality controls.
The Puff Bar also appears to be safer than its pre-filled counterparts. It generally does not contain any nicotine and only contains a small amount of propylene glycol, an ingredient that’s commonly used to promote cleanliness and stop greasy foods from spreading. The propylene glycol in the Puff Bar also serves to make the product appealing to younger consumers, as it tastes good.
Like all vaporizers, the Puff Bar also allows users to get rid of nicotine without needing real tobacco. The ingredients in puffs make sure that there is no contact between the smoker’s mouth and the merchandise, thus eliminating the chance for nicotine to be absorbed through the skin. Unlike a traditional cigarette, an individual does not have to hold the Puff Bar set up. With the puff bar, the entire surface of the device is covered with heat-sensitive material, which means that the Puff Bar does not emit smoke.
The U.S. Food and Drug Administration remain examining the Puff Bar to find out whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to advertise their products predicated on names that do not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without creating a public health risk. For instance, one company has trademarked the word “Candy” and developed several variations of its product, including bag of chips and mixed bag bag of chips. The lack of health or trademark significance will not appear to have hindered the business from selling the products to the general public.
Having less health or warning letters on all of the major tobacco products can help contribute to the existing wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a healthier way to enjoy their daily dose of nicotine. To be able to reduce the appeal of the puff bar to teens, manufacturers should include more health-related language on their marketing materials.